Canada wheat board resists GM wheat

"The organization, which sells wheat and barley in Western Canada, was strongly opposed to the introduction of Monsanto’s Roundup Ready wheat in 2004. Fitzhenry said that while “resistance to a certain herbicide is all very good”, the CWB would want to see added benefits such as tolerance to disease - and greater consumer acceptance - before it would support bringing GM traits to market.

“Right now there is no way to segregate GM from non-GM,” said Fitzhenry. “At present even one kernel of GM wheat is unacceptable to customers. We think there is still a long way to go and we can’t see a market value or greatly improved agronomics…All the evidence we have is that there is still a lot of resistance from consumers.” "