Friday, January 25, 2013

Challenge power? not nearly enough. Fight it.

To stop hunger, it's not enough to change policy; we must challenge power

The If campaign has laudable aims, but real change will only come from tackling unfair trade and the financial sector's power
"Campaigning is a challenging business at the best of times. As campaigners, we need to be able to motivate the public to inspire political and personal action – this is true for everything from breast cancer awareness to action on climate change. And getting the message right is no small task. The If campaign emerges just a few years after Make Poverty History, a simplified message, which certainly inspired the public but failed to meet its objectives." (Thanks Anne)

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