The Neoliberal Politics of Conscious Consumption

"“Fair trade” as a consumer movement or development tool thus differs from a political-economic understanding of what constitutes fair trade. Fair trade organizations and advocates have a specifically articulated understanding of how economic justice can be approached in their work, but their discourse does not produce ways of thinking about this issue, or other issues in producers’ communities, at a structural level."

http://pulsemedia.org/2010/05/08/“fair-trade-wants-you”-the-neoliberal-politics-of-conscious-consumption/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+pulsemedia+(P+U+L+S+E)