Sunday, October 14, 2007

Corporate social responsibility...again

"For Green Beans Coffee, the war has also been good for business. The California-based company now ranks among Inc. magazine's top 500 fastest-growing private companies in America. Since Sept. 11, 2001, its growth rate has exceeded an astonishing 1,400 percent.

The company has a virtual monopoly on quality coffee at the more than 55 U.S. military installations across the Middle East, including in Iraq and Afghanistan.

Green Beans Coffee prides itself on "sustainability." In press releases, the company boasts about annual contributions it has made to charities such as the Pat Tillman fund.

Earlier this year, Ernst & Young awarded the company an award for "corporate social responsibility.""

See also earlier post on cheats in CSR.

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