Omni-standards

""The classical approach to this is to let prices and the consumer decide. But health and environment, justice and equity are all surely reasonable and decent aspirations," Lang told the British Association Festival of Science in Liverpool, "We need a food system to improve standards across a variety of equally important fronts."
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Similarly, green beans from Kenya are good for you and if they are Fair Trade they may help the local economy where they are grown. However, he said each green bean stem has 4 litres of embedded water and they must be transported thousands of miles." (Thanks Rania)