Thursday, March 12, 2009

Commodity fetishism

"Although people may claim not to believe in the political system, their inert cynicism only validates that system. This is all explained, according to Zizek, by Marx's theory of "commodity fetishism", the idea that the way we behave in society is determined by objective market forces rather than subjective beliefs. "The importance is in what you do, not in what you think. I love this dialectical reversal."

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