Do not trust them hypocrits

"It’s not surprising really, considering Whole Foods eco-healthy image. It’s likely many of their customers take at face value the company’s identity as a leader in “socially responsible” business. Accordingly, they might also have assumed that a wealthy businessman whose success stems from promoting “natural foods” and “healthy living” would be on the side of progressive health care reform.

Of course, they would be mistaken in that assumption." (Thanks Daniel)