"When the economy was buoyant, more and more shoppers wanted to buy organic.
But sales growth came to a crashing halt when the recession arrived and in the past year, the organic sector has been shrinking as customers look for cheaper alternatives.
Sales of organic vegetables are down 19% while demand for organic wine and bread sales have fallen to just half what it was a year ago.
However some organic products - such as milk and peanut butter - are still getting more popular." (Thanks Muna)