and please hit hard

"Hitting Israel where it hurts – its economy – is the best chance we have for breaking down the wall of Israeli intransigence. Diplomatic relations have failed, and the violence promoted by certain Palestinian factions is not the answer. In BDS we have the potential to build a truly international coalition through completely legal and ethical action – a nonviolent means to strike against a system of asymmetric power and high-tech violence. And the beauty of the strategy is that it’s a multipronged attack: It’s not only though large-scale institutional divestment and international litigation that we can bring real pressure to bear on Israel – we push back every day simply by paying attention to the products we consume and the companies we support. BDS has worked before, and it will work again. The key is inspiring people and showing them that through solidarity and perseverance, we can end the Israeli occupation of Palestine." (Thanks Rania)

https://www.adbusters.org/magazine/87/bds.html