"This was a David-and-Goliath battle. Activists were armed with photocopies to educate citizens about the dangers of corporate control of their groundwater resources, but Nestlé pent hundreds of thousands of advertising dollars to influence the vote in the small seaside community. However, its campaign backfired, as the townspeople were overwhelmed and annoyed by the barrage of ads, and the appearance that Nestlé was trying to buy their vote.
It wasn't enough that Nestlé was pouring money into the campaign like water to convince people that they are good environmental stewards. The company's PR firm resorted to employing many dirty tricks, such as printing the wrong polling hours on not just one advertising piece mailed to every household, but two." (Thanks Marcy)