Saturday, July 17, 2010

Love Nestle Boat

"Last month Nestlé announced that it, the world's largest food company, would soon start delivering its products to the far reaches of Brazil. But not in the usual way, through a distributor, which in turn delivers products for sale in actual stores. Rather, the plan is to sell to customers directly from its own ship. As the company explains, "The first Nestlé floating supermarket will set sail on the Brazilian Amazon to extend its reach to over 800,000 customers." The barge is dubbed Nestlé Até Você a Bordo -- or Nestlé Takes You Onboard.

Has Big Food already run out of customers in cities and other locales that are more readily accessible by land? And "supermarket" isn't really the right term, as such stores usually sell a variety of food, including fresh fruits and vegetables. Plus, even the processed foods sold by supermarkets are not all made by the same multinational conglomerate whose signature products include Raisinets and Sno-Caps.

So, what will the floating supermarket carry? Surely, necessary food items for these hard-to-reach residents, right? According to an article on "The vessel will carry 300 different goods including chocolate, yogurt, ice cream and juices." Yup, all the essentials. But wait, maybe Nestlé is taking care of the poor's nutrition needs after all: "The company often adds nutrients such as iron, zinc, iodine and vitamin A to address deficiencies among the poor," the article reports. How heartwarming."

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