A new brand of olive oil will soon hit the European market. The "Peace Olive Oil", a joint Israeli-Palestinain-Jordanian venture. Apparently this is the brain child of Shimon Perez. Media and traders in Italy are thrilled with the idea.
What a great opportunity for conscience white wash for the enlightened Northern consumer! Israel kills children in Gaza and Lebanon? No problem: instead of demonstrating and boycotting Israeli goods, let's buy "Peace Olive Oil".
Once and for all, readers from the North, West, East or South. The conflict in Palestine is one over rights: the rights of Palestinians to self-determination, sovereignty, territory, and to live in peace. And NOT over olive oil.