"Recently, Brownell and Kenneth E. Warner -- a prominent tobacco researcher who is Dean of the University of Michigan's School of Public Health -- met at a conference and began discussing the similar legal, political, and business strategies traditionally employed by "Big Tobacco" and the tactics now being used by "Big Food." Struck by the common playbook that both industries have used and concerned about the public health impacts of industry actions, Brownell and Warner decided to explore the topic more deeply. The result was a paper published earlier this year in the health policy journal, the Milbank Quarterly: "The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?"
KB: Well, one is distorting the science and denying the health effects of their products. (Recently) a study was done showing that how close people lived to fast food restaurants predicted their likelihood of obesity. The study was really quite well done. So the National Restaurant Association then came out with their own statement that basically trashed the study and more or less called it junk science.
Now, this is a perfect repeat of what tobacco did for many years. They said smoking doesn't cause lung cancer. There is not definitive evidence. There aren't good-enough studies. It's junk science. It's just the advocates out to get us. And then they denied that second-hand smoke was killing people. They denied that nicotine was addictive. You can go on and on and on. Well, so here comes a (food) study that's pretty persuasive. It certainly supports other studies showing a link between fast food consumption and obesity, and what did they do? They trashed the science. They deny it's the case. In all likelihood, they will pay scientists who they know to produce results favorable to them to disprove this finding. It's all part of the same script."