"Ben & Jerry’s campaign to ensure produce from clones is detectable in the food chain shows that bundling biotech in with conventional produce remains unacceptable – but lessons from GM do not seem to have been learned.
Last week the Unilever-owned ice-cream brand revealed that a website purporting to sell ‘perfect milk from perfect [cloned] cows’ was an April Fools’ prank – but a prank with a serious message.
It was intended to raise awareness that produce from the progeny of cloned animals may be in the food chain – but no-one, manufacturer nor consumer, can tell it from conventional produce."
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