"The organization, which sells wheat and barley in Western Canada, was strongly opposed to the introduction of Monsanto’s Roundup Ready wheat in 2004. Fitzhenry said that while “resistance to a certain herbicide is all very good”, the CWB would want to see added benefits such as tolerance to disease - and greater consumer acceptance - before it would support bringing GM traits to market.
“Right now there is no way to segregate GM from non-GM,” said Fitzhenry. “At present even one kernel of GM wheat is unacceptable to customers. We think there is still a long way to go and we can’t see a market value or greatly improved agronomics…All the evidence we have is that there is still a lot of resistance from consumers.” "