COOL and the gang

"FoodNavigator-USA.com asked readers for their views on US country-of-origin labeling (COOL) in light of Canada’s World Trade Organization complaint. Below is a selection of attributed responses:

“I feel that as a consumer COOL is a good thing, I want to know where my products come from, if Mexico & Canada are worried it tells me that they think people think their products are of lower quality and they need to correct their image not make us change our laws.”


“COOL is just another step in the direction of Protectionism… spelling disaster from farmer to consumer. Open and fair competition has and is the only driver for effectiveness, efficiency, honesty and better ways for bringing products to the market place. Further government control of the food chain will lead to greater inefficiencies from lack of competition which will drive higher consumer prices and food shortages.
As a consumer I demand freedom of choice when buying farm products: best quality, selection and price…regardless if it is produced in Canada or elsewhere!
‘COOL’ is not cool…it should be put on ice – immediately.”