Sunday, June 14, 2009

The killer cereal

"The global Nestle food company is, for the first time in its history, producing a new breakfast cereal in the southern Israeli town of Sderot.
...
Osem's nougat-filled Bamba was born at the request of soldiers who would eat Bamba with chocolate paste. The project was initially launched in a limited edition as a marketing campaign, but quickly became a hit. " (Thanks Marcy, who added: need I say more about boycotting Nestle?)

1 comment:

bodyontheline said...

for your readers who want to be clear about what belongs to the nestle brand here is an a-z list of their products:

http://www.nestle.com/Brands/RelatedPages/Brands+A-Z+Master.htm

ps: i believe i had a few more question marks in my subject line. ;)