"Under its programme for internal market promotions, the European Union offers a matching fund for member states to promote organic food to consumers. Although other member states have benefited, the UK has not yet made a successful bid.
In September 2008 Sustain, the campaign for better food and farming, was charged with coordinating a UK application for funds. Its goal is to reach ₤500,000 by October, which would total budget of ₤1m, including the matching funds from the EU.
The goal is to bring about a 15 per cent increase in the volume of organic sales each year. The UK organic sector was valued at £2.1bn in 2008 by the Soil Association."