Do I see the emergence of a new business opportunity?

"At World Water Week, a group of leading business, social development and conservation organisations will gather as the "Alliance for Water Stewardship" to advance a new voluntary global water certification program that will recognize and reward responsible corporations, farming operations, cities, and other water users for their sustainable use of water resources.

By developing best practice standards for managing water in a way that enables economic development in an environmentally friendly and socially responsible manner, the Alliance aims to certify "water users" who are taking major steps to minimise their water footprint and protect healthy watersheds." (Thanks Muna)