Wednesday, August 5, 2009

How sweet

"Research carried out in the run up to this year’s Sweets Middle East expo in Dubai has identified the region as one of the world’s top 10 markets for confectionery products.

According to the study by TNS Media Intelligence, the total Middle East confectionery market is valued at US $113 billion, having grown by 15% over the last three years, with Saudi Arabia and Qatar experiencing the largest growth at around 24%.

The report attributed this growth to a greater disposable income per capita, the influence of the region’s enormous population of young consumers and the traditional role of sweets in Arab culture"

1 comment:

Anonymous said...

Interesting post. Very useful information for the new business we're setting up.