"Coca-Cola, the world's largest soft drink maker, said Tuesday that it would invest $20 million over five years to improve global water conservation. The plan is part of the company's effort to adapt to global warming and to address a crucial constraint to growth in emerging markets.
About 1.1 billion people lack access to safe drinking water, many in emerging markets that are the beverage maker's fastest growing outlets. By 2025, two-thirds of the world's population will face water shortages, according to World Wildlife Fund, Coca-Cola's partner in the program.
Coca-Cola and its major rival, PepsiCo, have encountered controversy in India, which accounts for 1.3 percent of Coca-Cola's volume, over the quality of water used in beverages."
Note the increasing partnerships between Commercial Transnational Corporations and Environment and Develpment Transnational Corporations on issues of corporate social responsibility.