Billions of gallons of bottled water; water filters in millions of homes; organic-food consumption growing 20 percent a year; organic food on sale at Wal-Mart. The inverted-quarantine response to toxics in our environment is now a mainstream, mass phenomenon.
Just because something is a mass phenomenon, though, doesn't mean it is important or warrants concern. So what if we see individualistic, consumeristic behavior in response to environmental threat? Isn't that just what we would expect in a culture that emphasizes individual responsibility and equates consumption with the good life?
Here is why we should be concerned, in fact alarmed: Inverted-quarantine products do not work nearly well enough to actually protect those who put their faith in them. But consumers believe they work. That belief, in turn, tends to decrease our collective will to truly confront serious environmental issues." (Thanks D)
Very interesting article by Andrew Szsaz in the CHE. To read all