"But Selfish Capitalism stokes up relative materialism: unrealistic aspirations and the expectation that they can be fulfilled. It does so to stimulate consumerism in order to increase profits and promote short-term economic growth. Indeed, I maintain that high levels of mental illness are essential to Selfish Capitalism, because needy, miserable people make greedy consumers and can be more easily suckered into perfectionist, competitive workaholism.
With overstimulated aspirations and expectations, the entrepreneurial fantasy society fosters the delusion that anyone can be Alan Sugar or Bill Gates, never mind that the actual likelihood of this occurring has diminished since the 1970s. A Briton turning 20 in 1978 was more likely than one doing so in 1990 to achieve upward mobility through education. Nonetheless, in the Big Brother/ It Could Be You society, great swaths of the population believe they can become rich and famous, and that it is highly desirable. This is most damaging of all - the ideology that material affluence is the key to fulfilment and open to anyone willing to work hard enough. If you don't succeed, there is only one person to blame - never mind that it couldn't be clearer that it's the system's fault, not yours."