I must say the boycott appears to make some impact: this comes from a publication of the food industry:
"Starbucks and McDonald’s were forced to refute a text message claiming that the companies planned to donate a week’s worth of profits to the Israeli army. The text message was forwarded throughout Singapore and also appeared in Europe, the U.S., India, several Arab countries, and on Facebook."
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Thanks for the link to BNET Food, but I have to take issue with your characterization of the site as "a publication of the food industry." We're a business news and analysis site owned by CBS Interactive, and we have no ties to the food industry, although we do cover it closely.
Best,
David Hamilton
Editor, BNET Industries
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